Thousands blog for a living

In his latest quarterly report on the “State of the Blogosphere,” Technorati CEO David Sifry said there are more ways for bloggers to make money now than there were six months ago. While Google will pay bloggers to publish ads, and Amazon will give them commissions for advertising products, networks like Federated Media and Pajamas Media have organized to broker ads across dozens of blogs with extensive circulations. “We’re seeing the formation of ‘guilds’,” Sifry said. “Bloggers who know they have interesting content and so they bind together to work with a sales force.”
One of the most surprising findings in his quarterly review of the blog world Sifry said is the non-Western nature of it all. About 40% of the world’s daily blog postings are in English. Japanese and Chinese are the next most popular languages. “Farsi, the most prevalent language in Iran, is the 10th most common language in the blogosphere,” Sifry said, “showing that even people who are in countries where the media is repressed are able to get their voices out.
Other bullet points from Sifry:

  • Tracking 57 million blogs.
  • 100,000 new blogs are added to the Technorati database daily.
  • 1.3 million new messages are posted by bloggers daily
  • 55% of blogs are ‘active’ (at least one post in the past 3 months), about the same as a year ago.
  • There’s a correlation between the number of new posts and its Technorati authority ranking. More is better.

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