View-Throughs’ Drive Web Traffic


MarketingVox reports that DoubleClick’s fourth annual Touchpoints survey findings highlight the importance that consumers attribute to the internet in generating awareness and as a source of information for purchase decisions.

The survey reveals that consumers are more likely to “view through” an online ad than to click on one. A “view through” refers to a visit to an advertised website after the visitor has seen an online ad – but without having clicked on the ad, instead navigating directly to the site. The view through can occur moments after seeing an ad, or days or even weeks later.

It’s not clear if blogs are also included in ‘websites’, but I sure gadgets blogs like Gizmodo or Engagdet influence the purchases of their readers.

Advertisements

There are no comments on this post.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: