Archive for the ‘Old Media’ Category

Boom of magazine advertising
February 4, 2007

Magazine advertising

According to the Magazine Publishers of America, magazine advertising pages climbed to nearly 250,000 pages last year. While they’re down from their 2000 high of 286,000 pages, the trend line has been going up. While advertising for newspapers is plummeting, at least there is one good sign in the dead tree industry…


Newspaper circulations continue to fall
November 2, 2006

It’s bleak in the newspaper world, according to a story in the Los Angeles Times:

Weekday circulation at 770 newspapers nationwide equaled 43.7 million a day in the six months ended Sept. 30, down 2.8% from the same period last year, according to the Newspaper Assn. of America. Sunday circulation for 619 newspapers declined 3.4% to 47.6 million. The figures came from data collected by Audit Bureau of Circulations, an independent organization.

Can you believe that circulation was once 65 million? That was back in the mid-80s. Some circulation drops were quite dramatic. Clicking around, I saw 8 percent decline at the LA Times, 1.7 percent at the Chicago Tribune, 5% down at Newsday, 5.4% at the SF Chronicle, 9.4 percent at the SJ Mercury News, 3.3% decline at the Washington Post, 1.3% for USA Today, 1.9% at the WSJ, and 3.5% down at the NY Times. But online versions of newspapers are actually doing quite well.