Archive for the ‘Trends’ Category

Find your friends with WiFi
March 20, 2007

If you want to locate somebody (or be located) – forget GPS. All you need is WiFi. There is a startup company called Skyhook Wireless which provides a software-only positioning system that leverages a nationwide database of known Wi-Fi access points to calculate the precise location of any Wi-Fi enabled device. It uses the nearest WiFi routers to triangulate the location of you. And if you are (for exemple) a AOL customer and use instant messenging, it also shows you everyone on your buddy list, and then shows where they are on a map.
Cool! Wish that would exist in Europ, too! Does anybody know? P.S. The video demonstation comes with greetings from Jack Bauer….

500 Million Web Searches
November 13, 2006

Webpro News reports that Web users conduct over 500 million searches a day (who knows how they calculate such numbers), and that the number continues to rise. Wow!

Top Blog Trends
November 12, 2006

The great site Modern Life is Rubbish has a great post about the current trends in blogging. He includes some interesting stats about the usage of blog software (almost half of the Top 100 blogs run on specialized or heavily customised software), monetisation (no.1: Adsense), language and topics. I was expecting that the share of personal blogs would be much bigger.

View-Throughs’ Drive Web Traffic
November 10, 2006


MarketingVox reports that DoubleClick’s fourth annual Touchpoints survey findings highlight the importance that consumers attribute to the internet in generating awareness and as a source of information for purchase decisions.

The survey reveals that consumers are more likely to “view through” an online ad than to click on one. A “view through” refers to a visit to an advertised website after the visitor has seen an online ad – but without having clicked on the ad, instead navigating directly to the site. The view through can occur moments after seeing an ad, or days or even weeks later.

It’s not clear if blogs are also included in ‘websites’, but I sure gadgets blogs like Gizmodo or Engagdet influence the purchases of their readers.

Thousands blog for a living
November 9, 2006

In his latest quarterly report on the “State of the Blogosphere,” Technorati CEO David Sifry said there are more ways for bloggers to make money now than there were six months ago. While Google will pay bloggers to publish ads, and Amazon will give them commissions for advertising products, networks like Federated Media and Pajamas Media have organized to broker ads across dozens of blogs with extensive circulations. “We’re seeing the formation of ‘guilds’,” Sifry said. “Bloggers who know they have interesting content and so they bind together to work with a sales force.”
One of the most surprising findings in his quarterly review of the blog world Sifry said is the non-Western nature of it all. About 40% of the world’s daily blog postings are in English. Japanese and Chinese are the next most popular languages. “Farsi, the most prevalent language in Iran, is the 10th most common language in the blogosphere,” Sifry said, “showing that even people who are in countries where the media is repressed are able to get their voices out.
Other bullet points from Sifry:

  • Tracking 57 million blogs.
  • 100,000 new blogs are added to the Technorati database daily.
  • 1.3 million new messages are posted by bloggers daily
  • 55% of blogs are ‘active’ (at least one post in the past 3 months), about the same as a year ago.
  • There’s a correlation between the number of new posts and its Technorati authority ranking. More is better.