10 Trends for mobile web in 2007

January 4, 2007 - Leave a Response

ReadWrite Web asked mobile Web expert Rudy De Waele about the trends for mobile Web in ’07. Here they are:
1. Flat fees will become more affordable bit by bit.
2. Thus, more user-generated content will become available to the phone; opening the way for mobile users to start using new web/mobile 2.0 services on their phones, such as podcasting, RSS feeds, more user-generated content to upload and use.
3. Big Media Youth Networks going mobile – MySpace, YouTube, MTV and many more players will resolutely go mobile; allowing users to upload pictures, videos and create/consume content straight from their mobile phones. And to share with friends (including mobile forwarding functionality).
4. Mobile search – the big players will start positioning seriously in the mobile market (watch out for deals with carriers/operators and device manufacturers)
5. Mobile ads – the market is growing at a rapid pace (just watch AdMob’s ad views ticker box daily)
6. QR codes will start to enter retail markets.
7. Mobile image recognition will pop up in mixed marketing campaigns.
8. Cell Phone memory card swapping – to exchange music/video files.
9. Multiple network download hotspots become available in urban zones – enabling ‘on the spot’ mobile download and internet access possibilities via wi-fi/wimax/bluetooth/nfc/etc…. (all build in or available immediately)
10. Rise of ‘smart client’ solutions, for convergence of content and application functionality on mobile devices in general.

Courtesy of mobile Web expert Rudy De Waele, here are 10 specific trends for mobile Web in ’07:

1. Flat fees will become more affordable bit by bit.
2. Thus, more user-generated content will become available to the phone; opening the way for mobile users to start using new web/mobile 2.0 services on their phones, such as podcasting, RSS feeds, more user-generated content to upload and use.
3. Big Media Youth Networks going mobile – MySpace, YouTube, MTV and many more players will resolutely go mobile; allowing users to upload pictures, videos and create/consume content straight from their mobile phones. And to share with friends (including mobile forwarding functionality).
4. Mobile search – the big players will start positioning seriously in the mobile market (watch out for deals with carriers/operators and device manufacturers)
5. Mobile ads – the market is growing at a rapid pace (just watch AdMob’s ad views ticker box daily)
6. QR codes will start to enter retail markets.
7. Mobile image recognition will pop up in mixed marketing campaigns.
8. Cell Phone memory card swapping – to exchange music/video files.
9. Multiple network download hotspots become available in urban zones – enabling ‘on the spot’ mobile download and internet access possibilities via wi-fi/wimax/bluetooth/nfc/etc…. (all build in or available immediately)
10. Rise of ‘smart client’ solutions, for convergence of content and application functionality on mobile devices in general.

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More broadband subscribers

January 2, 2007 - Leave a Response


Interesting. According to Marketing Vox the top cable and telephone service providers that make up about 94 percent of the U.S. market signed more than 2.5 million net additional broadband subscribers in the third quarter alone. The top 20 cable and telephone also account now for almost 60 million high-speed internet customers.

New media blog

December 15, 2006 - Leave a Response

Apparently there are quite a lot of Europeans who seem to be very interesting what’s going on with the American blogosphere and the big media changes here. In just discovered a well-designed blog called ContentNext written by a European expat living in Los Angeles. One of his first post about the citizen journalism efforts of Reuters and Yahoo is quite interesting.

Huge increase of daily blog posts

November 30, 2006 - Leave a Response

Daily Blog Posting Volume

Staggering numbers!

Fake News Shows Influence Bloggers

November 17, 2006 - Leave a Response

New York Times columnist Maureen Dowd wrote an excellent article in the latest edition of “Rolling Stone” magazine. The whole piece is a must-read – I especially like the following paragraph:

A recent Indiana University study found that The Daily Show was just as substantive as network television news during the 2004 election. I’m not surprised that young people who watch it are well-informed. I read about ten newspapers a day and three newsmagazines a week, and I have my TV tuned to cable news all day, and I still find myself taking notes from The Daily Show.

500 Million Web Searches

November 13, 2006 - Leave a Response

Webpro News reports that Web users conduct over 500 million searches a day (who knows how they calculate such numbers), and that the number continues to rise. Wow!

Top Blog Trends

November 12, 2006 - Leave a Response

The great site Modern Life is Rubbish has a great post about the current trends in blogging. He includes some interesting stats about the usage of blog software (almost half of the Top 100 blogs run on specialized or heavily customised software), monetisation (no.1: Adsense), language and topics. I was expecting that the share of personal blogs would be much bigger.

View-Throughs’ Drive Web Traffic

November 10, 2006 - Leave a Response


MarketingVox reports that DoubleClick’s fourth annual Touchpoints survey findings highlight the importance that consumers attribute to the internet in generating awareness and as a source of information for purchase decisions.

The survey reveals that consumers are more likely to “view through” an online ad than to click on one. A “view through” refers to a visit to an advertised website after the visitor has seen an online ad – but without having clicked on the ad, instead navigating directly to the site. The view through can occur moments after seeing an ad, or days or even weeks later.

It’s not clear if blogs are also included in ‘websites’, but I sure gadgets blogs like Gizmodo or Engagdet influence the purchases of their readers.

Update your blog from anywhere – via e-mail

November 10, 2006 - Leave a Response


Software blog Download Squad gives the scoop on BlogMailr, a free tool that lets you add posts to your blog just by sending e-mails.

Thousands blog for a living

November 9, 2006 - Leave a Response

In his latest quarterly report on the “State of the Blogosphere,” Technorati CEO David Sifry said there are more ways for bloggers to make money now than there were six months ago. While Google will pay bloggers to publish ads, and Amazon will give them commissions for advertising products, networks like Federated Media and Pajamas Media have organized to broker ads across dozens of blogs with extensive circulations. “We’re seeing the formation of ‘guilds’,” Sifry said. “Bloggers who know they have interesting content and so they bind together to work with a sales force.”
One of the most surprising findings in his quarterly review of the blog world Sifry said is the non-Western nature of it all. About 40% of the world’s daily blog postings are in English. Japanese and Chinese are the next most popular languages. “Farsi, the most prevalent language in Iran, is the 10th most common language in the blogosphere,” Sifry said, “showing that even people who are in countries where the media is repressed are able to get their voices out.
Other bullet points from Sifry:

  • Tracking 57 million blogs.
  • 100,000 new blogs are added to the Technorati database daily.
  • 1.3 million new messages are posted by bloggers daily
  • 55% of blogs are ‘active’ (at least one post in the past 3 months), about the same as a year ago.
  • There’s a correlation between the number of new posts and its Technorati authority ranking. More is better.